Data for: Evaluating heterogeneity in household travel response to carbon pricing: a study focusing on small and rural communities
Data files
Feb 25, 2025 version files 279.71 KB
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README.md
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survey_data_de-identified_v2.csv
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Abstract
The spike in gasoline and diesel fuel prices during the spring of 2022 provided a unique opportunity to evaluate how changes in transportation costs affect travel behavior, including changes in small and rural communities. We created an internet-based survey that asked people living in Vermont how they responded to the recent increase in gasoline and diesel fuel prices and what they plan to do if prices remain high. We included questions about changes in the vehicles they use and plans to purchase more fuel-efficient or electric vehicles. We also asked about changes made to travel for essential trips, including trips for work, education, medical appointments, and food, and less essential trips including visiting friends and family, recreational activities, and going to social events. For each trip type, essential and less-essential, respondents could make one or more selections from a list of possible actions that could have been taken in response to higher fuel costs. Actions included using alternative modes of transportation, completing more activities at or from home, carpooling and ridesharing, seeking closer destinations for essential and non-essential activities, trip chaining, moving to a more transportation-efficient location, and adjusting household budgets. Similarly, respondents were asked to indicate the likelihood that they would make any of the previously listed actions if prices were expected to remain high for more than one year on a 5-point Likert scale. We also include a set of questions about potential barriers to taking action to avoid higher fuel costs. This included questions about concerns surrounding EV range, charging access, and performance. We also asked if respondents would change (decrease or increase) the amount of driving they do if various improvements to public transportation and active travel infrastructure were made or if the number of local employment, shopping, and education opportunities were increased. Prior research finds that attitudes and beliefs can be significant factors in explaining travel behavior and choices; therefore, we also consider attitudes and beliefs in our study. We asked about attitudes and beliefs related to sustainability, car culture, and dependence, the role of government, and technological advancement. We hypothesized that these attitudes and beliefs are not only important in explaining how people respond to increasing fuel prices but that they may also vary across community types (urban to rural). Lastly, we asked respondents to describe the type of community they live in (rural, suburban, or urban) and provide the name of the town where they reside along with a standard set of socioeconomic questions.
Dataset DOI: https://doi.org/10.5061/dryad.3r2280gnp
Response to Fuel Price Survey Metadata
University of Vermont Transportation Research Center
Metadata Producer(s): Narges Ahmadnia and Gregory Rowangould, University of Vermont
Date: February 2025
Table of Contents
Overview
We take advantage of the dramatic spike in gasoline and diesel fuel prices during the first half of 2022 to gain insights into the responses of residents living in diverse small cities, towns, and rural communities in Vermont. Limited existing data on how rural populations react to changes in transportation fuel prices made this recent price surge a unique and insightful subject of study. The insights gathered can be useful in understanding the potential of market-based and other GHG mitigation strategies in small and rural communities. We find that urban, suburban, and rural households all made significant travel adjustments in response to higher gas prices. While urban households were more likely to switch travel modes and rural households were more likely to adopt an Electric Vehicle, all households found ways to reduce the frequency or distance of their trips. These findings suggest that even in automobile-dependent regions, households can make significant changes in response to higher prices, challenging the common notion that market-based policies would be ineffective in more rural contexts. Moreover, attitudes and beliefs may play a larger role in explaining how people respond to higher fuel prices than their geographical location or socioeconomic characteristics. Contrary to initial expectations, rural households expressed a similar level of desire for improved transit access and greater accessibility as urban and suburban households to decrease automobile use. These results suggest that compact and mixed-use developments and improved transit options may be effective means to further reduce travel demand even in more rural contexts.
Producers and Sponsors
- Primary Investigator(s): Rowangould, Gregory, University of Vermont Transportation Research Center
- Other Producer(s): University of Vermont (UVM), National Center for Sustainable Transportation (NCST)
- Funding Agency/ies: US Department of Transportation (USDOT)
Data Collection
- Data Collection Mode: Online Survey
- Sampling Procedure: Participants were recruited using a geolocated database of about 40,000 Vermont e-mail addresses (geolocated to the town level) obtained from a marketing company. We recruited additional participants through Facebook and Instagram ads.
- Valid Samples: 749
Variables List
The dataset contains 24 variables. Note that some were redacted or binned for identity protection.
# | Name | Label | Type | Valid | Invalid | Question |
---|---|---|---|---|---|---|
1 | Q1.3 | Community Type | Category | 749 | 0 | Which of the following best describes the area where you live? |
2 | Q1.4 | Mode Usage | Category | 749 | 0 | During a typical week (Sunday through Saturday), how often do you travel using each of the following types of transportation (excluding walking and biking for exercise or recreation)? |
3 | Q1.5 | Vehicle | Category | 749 | 0 | What type of vehicle do you use most frequently? |
4 | Q1.6 | Vehicle Type | Category | 749 | 0 | What type of vehicle is this? |
5 | Q2.2 | Attitudes-Environment | Category | 749 | 0 | Please indicate your level of agreement or disagreement with the following statements. |
6 | Q2.3 | Attitudes-Technology | Category | 749 | 0 | Please indicate your level of agreement or disagreement with the following statements. |
7 | Q2.4 | Attitudes-Energy & Efficiency | Category | 749 | 0 | Please indicate your level of agreement or disagreement with the following statements. |
8 | Q2.5 | Attitudes-Government | Category | 749 | 0 | Please indicate your level of agreement or disagreement with the following statements. |
9 | Q2.6 | Attitudes-Vehicel Use | Category | 749 | 0 | Please indicate your level of agreement or disagreement with the following statements. |
10 | Q3.1 | Importance of reducing driving expenses | Category | 749 | 0 | Considering the recent increase in gasoline and diesel prices in Vermont, how important is it to you to reduce your driving expenses? |
11 | Q3.2 | Vehicle-related changes due to gas price | Category | 749 | 0 | Have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply. |
12 | Q3.3 | Essential Trip-related changes due to gas price | Category | 749 | 0 | Considering essential trips that you make such as going to work, school, buying food and medical appointments, have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply. |
13 | Q3.4 | Less-Essentail Trip-related changes due to gas price | Category | 749 | 0 | Considering less essential trips that you make such as visiting friends and family, recreational activities, and going to social events, have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply. |
14 | Q3.5 | Changes if the gas price remains high for more than a year | Category | 749 | 0 | If fuel price were expected to remain high for more than 1 year, how likely would you be to make the following changes? |
15 | Q3.6 | Essential Trip-related changes if the gas price remains high for more than a year | Category | 749 | 0 | Considering essential trips that you make such as going to work, school, buying food, and medical appointments, if fuel prices were to remain high for more than 1 year in Vermont, how likely would you be to make any of the following changes? |
16 | Q3.7 | Less-Essentail Trip-related changes if gas price remains high for more than a year | Category | 749 | 0 | Considering less essential trips that you make such as visiting friends and family, recreational activities, and going to social events, if fuel prices were to remain high for more than 1 year in Vermont, how likely would you be to make any of the following changes? |
17 | Q3.8 | Other Changes | Category | 749 | 0 | Are there any other changes you would make? Please describe these changes. |
18 | Q4.1 | Moving to reduce driving expense | Category | 749 | 0 | Would you ever consider moving to reduce the amount you drive or spend on transportation? |
19 | Q4.2 | Barriers to Change | Category | 749 | 0 | How would the following changes in your community affect the amount that you currently drive during a week? |
20 | Q4.3 | Purchasing Electric Vehicle | Category | 749 | 0 | Considering your next vehicle purchase or lease, how important would the following changes be to your decision to buy an electric vehicle instead of a gasoline or diesel vehicle? |
21 | Q5.1 | Town | Category | 745 | 4 | In what town do you currently live? |
22 | Age | Age | Category | 749 | 0 | How old are you? |
23 | Gender | Gender | Category | 749 | 0 | Please state your gender. |
24 | Income | Level of Income | Category | 749 | 0 | Please state your yearly household income. |
Variables Description
Q1.3
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Which of the following best describes the area where you live?
Value | Label | Cases |
---|---|---|
1 | Urban | 161 |
3 | Suburban | 179 |
4 | Rural | 408 |
-99 | Did not Respond | 1 |
Q1.4
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: During a typical week (Sunday through Saturday), how often do you travel using each of the following types of transportation (excluding walking and biking for exercise or recreation)?
Q1.4_1
: Car, Truck, Motorcycle, etc
Q1.4_2
: Public Transportation
Q1.4_3
: Walking
Q1.4_4
: Biking
Value | Label |
---|---|
1 | Every Day |
2 | More than 3 days per week |
3 | 1 to 3 days per week |
4 | Less than 1 day per week |
5 | Never |
-99 | Did not Respond |
Q1.5
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: What type of vehicle do you use most frequently?
Value | Label | Cases |
---|---|---|
1 | Car | 400 |
2 | Van | 14 |
3 | SUV | 189 |
4 | Pickup Truck or Other Truck | 144 |
-99 | Did not Respond | 2 |
Q1.6
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: What type of vehicle is this?
Value | Label | Cases |
---|---|---|
1 | Hybrid Electric | 43 |
2 | Battery Electric, Plug-In Hybrid Electric | 20 |
3 | Ethanol, biodiesel, natural gas, or other alternative fuel | 0 |
4 | Gasoline or Diesel | 682 |
6 | Plug-In Hybrid Electric | 13 |
-99 | Did not Respond or Other Non-Specific Vehicle Type | 4 |
Q2.2
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please indicate your level of agreement or disagreement with the following statements.
Q2.2_1
: Environmental threats such as global warming and deforestation have been exaggerated.
Q2.2_2
: Being environmentally responsible is important to me as a person.
Q2.2_3
: Humans are responsible for taking care of the environment.
Q2.2_4
: I am worried about the health impacts of air pollution.
Q2.2_5
: Protecting the environment is not important to me
Q2.2_6
: The balance of nature is not easily upset by human activities
Q2.2_7
: I frequently donate to pro-environmental organizations
Q2.2_8
: I think of myself as an environmentally friendly consumer.
Q2.2_9
: Unemployment and the high cost of living is a bigger threat than environmental pollution
Value | Label |
---|---|
1 | Strongly disagree |
2 | Somewhat disagree |
3 | Neither agree nor disagree |
4 | Somewhat agree |
5 | Strongly agree |
-99 | Did not Respond |
Q2.3
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please indicate your level of agreement or disagreement with the following statements.
Q2.3_1
: Technology has made life easier.
Q2.3_2
: Technology can help solve pollution problems.
Q2.3_3
: Technology has done more harm than good.
Q2.3_4
: I like to keep up with the latest technology.
Q2.3_5
: It would be nice if we stopped building so many machines and went back to nature.
Q2.3_6
: People today have become too dependent on technology.
Q2.3_7
: Pollution is the inevitable result of technological development.
Q2.3_8
: Technology has made life too complicated.
Q2.3_9
: Computers make business and government more efficient.
Value | Label |
---|---|
1 | Strongly disagree |
2 | Somewhat disagree |
3 | Neither agree nor disagree |
4 | Somewhat agree |
5 | Strongly agree |
-99 | Did not Respond |
Q2.4
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please indicate your level of agreement or disagreement with the following statements.
Q2.4_1
: Global warming should be a priority for the government.
Q2.4_2
: Automakers should not be required to increase the fuel efficiency of cars, trucks, and SUVs.
Q2.4_3
: More research should be funded for renewable energy sources.
Q2.4_4
: Tax rebates should be provided for people who purchase energy-efficient vehicles.
Q2.4_5
: The government has no role in protecting ecologically sensitive areas.
Value | Label |
---|---|
1 | Strongly disagree |
2 | Somewhat disagree |
3 | Neither agree nor disagree |
4 | Somewhat agree |
5 | Strongly agree |
-99 | Did not Respond |
Q2.5
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please indicate your level of agreement or disagreement with the following statements.
Q2.5_1
: I have contacted a local government official.
Q2.5_2
: I have posted about politics on social media.
Q2.5_3
: I donated to political organizations.
Q2.5_4
: I attended a rally, protest, or demonstration.
Q2.5_5
: I engaged in political conversations with friends and/or family.
Value | Label |
---|---|
1 | Strongly disagree |
2 | Somewhat disagree |
3 | Neither agree nor disagree |
4 | Somewhat agree |
5 | Strongly agree |
-99 | Did not Respond |
Q2.6
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please indicate your level of agreement or disagreement with the following statements.
Q2.6_1
: I like traveling in a car.
Q2.6_2
: Reducing my car use will not make a difference to traffic problems because most other people will still drive.
Q2.6_3
: Driving a car is good for society.
Q2.6_4
: Owning a vehicle provides me with freedom.
Q2.6_5
: I plan to always own a vehicle.
Q2.6_6
: I don’t have time to think about my travel. I just get in my car and go.
Q2.6_7
: I am actively trying to use my car less.
Q2.6_8
: I am not interested in reducing my car use.
Q2.6_9
: My lifestyle is dependent on having a car.
Value | Label |
---|---|
1 | Strongly disagree |
2 | Somewhat disagree |
3 | Neither agree nor disagree |
4 | Somewhat agree |
5 | Strongly agree |
-99 | Did not Respond |
Q3.1
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering the recent increase in gasoline and diesel prices in Vermont, how important is it to you to reduce your driving expenses?
Value | Label | Cases |
---|---|---|
1 | Not at all important | 109 |
2 | Somewhat important | 374 |
3 | Very important | 265 |
-99 | Did not Respond | 1 |
Q3.2
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply.
Q3.2_1
: Tried to drive more efficiently to save fuel such as driving slower, less aggressive acceleration, reduced amount of idling, etc.
Q3.2_2
: Considered purchasing or leasing a smaller or more efficient gasoline or diesel vehicle
Q3.2_3
: Purchased or leased a smaller or more efficient gasoline or diesel vehicle
Q3.2_4
: Considered purchasing or leasing an electric or plug-in hybrid electric vehicle
Q3.2_5
: Purchased or leased an electric or plug-in hybrid electric vehicle
Q3.2_6
: Considered moving to reduce the amount you drive
Q3.2_7
: Moved to reduce the amount you drive
Q3.2_8
: Increased use of a more fuel-efficient vehicle that you have access to
Value | Label |
---|---|
1 | Selected |
-99 | Not Selected |
Q3.3
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering essential trips that you make such as going to work, school, buying food, and medical appointments, have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply.
Q3.3_1
: Increased amount of remote work
Q3.3_2
: Increased amount of trips by carpooling
Q3.3_3
: Increased amount of trips by walking
Q3.3_4
: Increased amount of trips by biking
Q3.3_5
: Increased amount of trips by public transportation
Q3.3_6
: Increased amount of trips by rideshare or carshare services
Q3.3_7
: Increased amount of internet shopping and/or home delivery
Q3.3_8
: Made fewer shopping trips
Q3.3_9
: Chose closer shopping options to reduce the amount you drive
Q3.3_10
: Combined trips to reduce the amount you drive
Q3.3_11
: Adjusted your household budget to pay for the increased cost of driving
Q3.3_12
: Made no changes
Q3.3_13
: Other, please specify:
Value | Label |
---|---|
1 | Selected |
-99 | Not Selected |
Q3.4
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering less essential trips that you make such as visiting friends and family, recreational activities, and going to social events, have you done any of the following in response to the recent increase in gasoline and diesel fuel prices in Vermont? Select all that apply.
Q3.4_1
: Increased amount of trips by carpooling
Q3.4_2
: Increased amount of trips by walking
Q3.4_3
: Increased amount of trips by biking
Q3.4_4
: Increased amount of trips by public transportation
Q3.4_5
: Increased amount of trips by rideshare or carshare services
Q3.4_6
: Replaced activities that require driving with at-home options
Q3.4_7
: Reduced the number of activities that require driving
Q3.4_8
: Went to places closer to home to reduce the amount you drive
Q3.4_9
: Combined trips to reduce the amount you drive
Q3.4_10
: Adjusted your household budget to pay for the increased cost of driving
Q3.4_11
: Made no changes
Q3.4_12
: Other, please specify:
Value | Label |
---|---|
1 | Selected |
-99 | Not Selected |
Q3.5
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: If fuel prices were expected to remain high for more than 1 year, how likely would you be to make the following changes?
Q3.5_1
: Purchase or lease a smaller or more efficient gasoline or diesel vehicle
Q3.5_2
: Purchase or lease an electric or plug-in hybrid electric vehicle
Q3.5_3
: Move to reduce the amount you drive
Q3.5_4
: Increase the use of a more fuel-efficient vehicle that you have access to
Value | Label |
---|---|
1 | Extremely unlikely |
2 | Somewhat unlikely |
3 | Unsure |
4 | Somewhat likely |
5 | Extremely likely |
-99 | Did not Respond |
Q3.6
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering essential trips that you make such as going to work, school, buying food, and medical appointments, if fuel prices were to remain high for more than 1 year in Vermont, how likely would you be to make any of the following changes?
Q3.6_1
: Begin or increase the amount of remote work
Q3.6_2
: Begin or increase the amount of trips by carpooling
Q3.6_3
: Begin or increase the amount of trips by walking
Q3.6_4
: Begin or increase the amount of trips by biking
Q3.6_5
: Begin or increase the amount of trips by public transportation
Q3.6_6
: Begin or increase the amount of trips by rideshare or carshare services
Q3.6_7
: Begin or increase the amount of internet shopping and/or home delivery
Q3.6_8
: Make fewer shopping trips
Q3.6_9
: Choose closer shopping options to reduce the amount you drive
Q3.6_10
: Explore job options closer to home
Q3.6_11
: Adjust your household budget to pay for increased the cost of driving
Q3.6_12
: Make no changes
Value | Label |
---|---|
1 | Extremely unlikely |
2 | Somewhat unlikely |
3 | Unsure |
4 | Somewhat likely |
5 | Extremely likely |
-99 | Did not Respond |
Q3.7
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering less essential trips that you make such as visiting friends and family, recreational activities, and going to social events, if fuel prices were to remain high for more than 1 year in Vermont, how likely would you be to make any of the following changes?
Q3.7_1
: Begin or increase the amount of remote work
Q3.7_2
: Begin or increase the amount of trips by carpooling
Q3.7_3
: Begin or increase the amount of trips by walking
Q3.7_4
: Begin or increase the amount of trips by biking
Q3.7_5
: Begin or increase the amount of trips by public transportation
Q3.7_6
: Begin or increase the amount of trips by rideshare or carshare services
Q3.7_7
: Replace activities that require driving with at-home options
Q3.7_8
: Reduce the number of activities that require driving
Q3.7_9
: Choose closer options to reduce the amount you drive
Q3.7_10
: Adjust your household budget to pay for the increased cost of driving
Q3.7_11
: Make no changes
Value | Label |
---|---|
30 | Extremely unlikely |
31 | Somewhat unlikely |
32 | Unsure |
33 | Somewhat likely |
34 | Extremely likely |
-99 | Did not Respond |
Q4.1
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Would you ever consider moving to reduce the amount you drive or spend on transportation?
Value | Label | Cases |
---|---|---|
1 | Definitely not | 378 |
2 | Probably not | 158 |
3 | Maybe | 92 |
4 | Probably | 38 |
5 | Definitely | 25 |
-99 | Did not Respond | 58 |
Q4.2
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: How would the following changes in your community affect the amount that you currently drive during a week?
Q4.2_1
: More frequent public transportation
Q4.2_2
: Public transportation connects to more places you go
Q4.2_3
: Bus routes on state highways are replaced by trains
Q4.2_4
: Most streets are made safe for walking
Q4.2_5
: Most streets are made safe for biking
Q4.2_6
: More local employment opportunities
Q4.2_7
: Closer shopping locations
Q4.2_8
: Closer public schools
Value | Label |
---|---|
1 | Would not change my driving |
2 | A small decrease in my driving |
3 | A moderate decrease in my driving |
4 | A large decrease in my driving |
5 | I would stop most of my driving |
-99 | Did not Respond |
Q4.3
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Considering your next vehicle purchase or lease, how important would the following changes be to your decision to buy an electric vehicle instead of a gasoline or diesel vehicle?
Q4.3_1
: Cost is reduced
Q4.3_2
: More charging stations
Q4.3_3
: More miles per charge
Q4.3_4
: Faster charging
Q4.3_5
: 4-wheel drive is available
Q4.3_6
: Trucks and SUVs are available
Value | Label |
---|---|
1 | Not at all important |
2 | Slightly important |
3 | Somewhat important |
4 | Very important |
-99 | Did not Respond |
Age
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: How old are you?
Value | Label | Cases |
---|---|---|
1 | Less than 25 | 17 |
2 | 25 - 34 | 104 |
3 | 35 - 44 | 70 |
4 | 45 - 54 | 103 |
5 | More than 54 | 468 |
-99 | Did not Respond | 39 |
Gender
Information: [Type= Category
Statistics: [Valid=749][Invalid=0]
Literal question: Please state your gender.
Value | Label | Cases |
---|---|---|
1 | Male | 349 |
2 | Female | 355 |
-99 | Did not Respond, Non-binary or other gender identity | 45 |
Income
Information: [Type= Category]
Statistics: [Valid=749][Invalid=0]
Literal question: Please state your yearly household income.
Value | Label | Cases |
---|---|---|
1 | Less than $20,000 | 32 |
2 | $20,000 - $34,999 | 64 |
3 | $35,000 - $49,999 | 95 |
4 | $50,000 - $74,999 | 140 |
5 | $75,000 - $100,000 | 146 |
6 | More than $100,000 | 224 |
-99 | Did not Respond | 48 |
We began by recruiting participants using a geolocated database of about 40,000 Vermont e-mail addresses (geolocated to the town level) obtained from a marketing company. The sample collected from this recruitment method skewed much older than the Vermont population but was otherwise broadly representative. We therefore recruited additional participants through Facebook and Instagram advertisements. The sample collected from the social media advertisements was, on average, 29 years younger. All participants were given a chance to enter a drawing for one of ten cash cards each worth $50, as an incentive. The survey was distributed in March 2022 and received 911 responses. After filtering out surveys that were less than 50% complete (these were mostly surveys that were started but never completed), the final size of the sample used in our analysis was 749. Missing values in the final sample were imputed in R using the MICE package. Numerical variables we imputed using Predictive Mean Matching (PMM) and categorical variables were imputed using Polytomous Regression (Polyreg) which is used for categorical variables with two or more than two levels. We used principal axis factor analysis with an orthogonal (varimax) rotation to reduce the number of attitudinal and behavioral variables and to identify latent attitudinal factors using the R psych package. Based on the evaluation of a scree plot of eigenvalues, we determined that four factors were optimal and labeled them as technology concern, car travel enjoyment, environmental concern, and political activity. Factors scores were estimated for each respondent using the Thurston method (a regression approach)