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Data from: Community Credit mapping of trust in consumer financial services

Abstract

The Community Credit research project explores pathways for trusted collaboration between credit unions and the communities they serve. To understand the experiences of people historically underserved by the consumer financial services industry, we focused in particular on the lived experience of low-income residents in Southern California. As part of a larger, mixed-methods study, in 2022 we mapped the landscape of financial services providers and advertisements in low-income neighborhoods in Orange County. Through documenting the presence of alternative financial services (AFS) providers and fringe financial advertisements, alongside traditional financial services providers, we investigated the spatial relationship between these businesses, as well as the factors that create consumers’ sense of (dis)trust in them. This data set contains photographs taken as part of this mapping research.

All study materials and procedures were approved by the University of California, Irvine Office of Human Research Protections and the Institutional Review Board (protocol ID 20216839). This material is based upon work supported by the National Science Foundation under Grant No. 2137567. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.