The dynamic nature of many breeding aggregations, where the composition and attractiveness of a male’s competitors is ever changing, places extreme pressure on advertising males to remain competitive. In response to this challenge, males may adjust the properties of their calls, or change when they signal relative to their nearest neighbors, which are likely their strongest competitors. We used two playback experiments - one simulating a conspecific environment and the other simulating a mixed-species environment - to test the hypothesis that males use social plasticity in signal features, signal timing, or both, to remain attractive. Further, we examined whether this plasticity is mediated by selective attention, through which males change calling behavior in response to the most relevant competitors, while disregarding less relevant rivals. We find that males change some temporal call features, but rely strongly on signal timing to remain attractive relative to rivals. Simultaneous assessment of both types of calling plasticity allowed us to makes sense of counterintuitive responses of male calling behavior that would otherwise appear non-adaptive. We further show that this plasticity is most pronounced in response to attractive/conspecific males. We discuss how sexual selection by female choice may influence the trade-off between call feature and call timing plasticity, as well as how competitive interactions on a local scale may affect the overall acoustic environment in the chorus.