The resolution of family conflicts over parental care involves elaborate behavioral interactions where signals and information exchange play a central role. Usually the focus is on offspring begging and adult signals and their effect on parental provisioning. Yet, despite offspring of many animal species display structural ornaments during parental dependency, their role in intra-family conflicts remains practically unexplored. In the blue tit, Cyanistes caeruleus, we experimentally manipulated nestling plumage color and food availability in 60 broods to investigate if family members flexibly adjust their decisions according to color under different conditions. Feeding rates were not affected by experimental treatments, but plumage color did affect parent-offspring interactions in the form of prey-testings (when a parent places a prey item into a nestling’s gape but removes it again). In non-supplemented nests, fathers but not mothers tested more prey on UV reduced offspring, suggesting that fathers evaluate less ornamented chicks when food is scarce. As predicted by theoretical studies, UV reduced nestlings increased begging in food-supplemented nests, although only to mothers. Moreover, UV reduced nestlings increased parent-absent begging in all nests, indicating that plumage color affected sib-sib competitive interactions. Finally, UV reduced offspring gained less body mass and this was probably due to costly intra-family interactions. Overall, our results suggest that ornamentation during early life plays an important role on social-mediated costs and reveals sex-specific parental strategies according to offspring ornaments.