Pink salmon distribution has recently expanded substantially across northern Europe. On the Swedish west coast, relatively few pink salmon have been observed to date, nonetheless a notable rise in 2021 (70 observations). However, with no national monitoring together with a ceased Atlantic salmon commercial fishery, there is little opportunity to understand the extent of the spread in this region. Here we present the current data and address the need for future monitoring and research in order to understand the potential impacts of this invasive species in Sweden’s aquatic ecosystems.