Anuran breeding activity is frequently linked to environmental factors, mainly temperature and rainfall. However, a key feature of anuran reproductive behavior—gathering in choruses and producing loud advertisement calls to attract females—generates a conspicuous social cue that may also facilitate reproductive behavior. Here, I examine the relative importance of environmental and social factors in explaining the intensity of reproductive activity in the Neotropical treefrog Hypsiboas rosenbergi. I show that social cues generally play an important role, but that there are sex differences: male behavior is associated with a combination of environmental and social factors, while female behavior is associated almost exclusively with social cues. I discuss the potential benefits of using social cues in regulating breeding activity, and suggest that conservation efforts may take advantage of the apparently widespread pattern of social facilitation in anuran reproductive ecology.