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Dryad

Replication package for: A statistical test for the benefits of personalizing interventions

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Jun 30, 2026 version files 624.24 MB

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Abstract

From medicine to marketing to social sciences, the promise of tailoring interventions to individual characteristics is undeniable. However, practical applications often force a choice between personalization's potential benefits and the increased costs and fragility that accompany such methods, compared to universal approaches. We introduce the K-fold Personalization test that evaluates, given historical data, whether personalized intervention policies can provide statistically significant superior outcomes compared to deploying the best single overall  intervention. This simple and reliable test maintains strict type-I error control, while achieving asymptotic normality with minimal possible variance under specified conditions.   Results on diverse datasets from medicine, job training, education and recommendation systems demonstrate the versatility of the test, and its superior performance compared to existing  alternatives. This test can support decision-makers throughout the intervention sciences, by providing a simple and powerful quantification of the potential benefits of personalization.