Turkish yoga consumers' motivation: A scale development study
Data files
Jul 21, 2026 version files 381.75 KB
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Definitions_of_variables_and_items.csv
9.37 KB
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README.md
22.86 KB
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Yoga_Motivation_Scale_DATASET.csv
349.52 KB
Abstract
This dataset accompanies a study that developed and validated the Yoga Motivation Scale (YMS) to assess the motivations of yoga participants in Türkiye. As yoga continues to expand in emerging markets, understanding the motivations underlying participation is important for both researchers and practitioners. The study followed a scale development process consisting of three stages: item development, scale development, and scale evaluation. Data were collected from adult yoga participants and used to evaluate the psychometric properties of the proposed scale. The final instrument consists of 24 items across five dimensions representing intrinsic motivations (escape and achievement) and extrinsic motivations (visibility, socialization, and reference). The dataset includes participants' demographic characteristics and responses to all YMS items. These data may be used for psychometric validation, cross-cultural comparisons, and future research on yoga participation and consumer motivation in emerging yoga markets.
Dataset DOI: 10.5061/dryad.dv41ns2db
Description of the data and file structure
The Yoga Motivation Scale (YMS) was developed using a three-phase scale development process based on the recommendations of DeVellis (2017) and Boateng et al. (2018).
Phase 1: Item Development. An initial pool of 118 items was generated from previous qualitative research on yoga participation in Türkiye and an extensive review of the literature on yoga motivation. Content validity was evaluated by a panel of nine experts in psychology, sports psychology, and sport sciences using Lawshe's Content Validity Ratio (CVR). After expert review, 51 items were retained.
Phase 2: Scale Development (Exploratory Factor Analysis). Data were collected online from April to July 2021 using Google Forms. After screening for missing, incorrect, and extreme values, responses from 429 adult yoga practitioners were retained for analysis. Items with corrected item-total correlations below .30 were removed prior to exploratory factor analysis (EFA). Principal axis factoring with Oblimin rotation was conducted. Items with low factor loadings, cross-loadings, or poor conceptual fit were sequentially eliminated, resulting in a 25-item, five-factor structure.
Phase 3: Scale Evaluation (Confirmatory Factor Analysis). An independent sample was collected between May and August 2024. After data cleaning, 224 valid responses were analyzed. Confirmatory factor analysis (CFA) was performed using maximum likelihood estimation in AMOS 21 to verify the five-factor structure. One additional item with an item-total correlation below .30 was removed, yielding the final 24-item Yoga Motivation Scale (YMS). Internal consistency reliability was evaluated using Cronbach's alpha and McDonald's omega coefficients.
Participants were recruited through yoga studios and online distribution (e-mail and WhatsApp). Participation was voluntary, all respondents were aged 18 years or older, and informed consent was obtained electronically
Files and variables
1. Data Dictionary
The primary data file associated with this study is Yoga_Motivation_Scale_DATASET.csv (or YMS_DATASET.csv). It contains survey responses from Turkish yoga consumers, consisting of demographic variables, 51 primary motivation items, their corresponding standardized z-scores, and aggregated sub-dimension and total scores. All variables are thoroughly documented across four main categories in the sections below:
- Demographic and Descriptive Variables
- Yoga Motivation Items (M1 - M51)
- Standardized Variables (Z-Scores)
- Aggregated, and Sub-dimension Scores
2. Definitions of Demographic and Descriptive Variables and Items_
The primary data file associated with this section is Definitions_of_variables_and_items.csv
The table below describes the background, demographic traits, and behavioral characteristics of the participants included in the study.
| Variable Name | Variable Description | Measurement Level / Type |
|---|---|---|
| Region of Residence | Geographical regions refer to the geographical regions in Türkiye where yoga practitioners reside. Values include 1. Marmara, 2. Aegean, 3. Mediterranean, 4. Central Anatolia, 5. Black Sea, 6. Eastern Anatolia, and 7. Southeastern Anatolia. | Nominal |
| Marital Status | Marital Status of yoga participants represent: 1. Single, 2. Married | Nominal |
| Income level | Self-reported monthly income collected through an open-ended question. Participants entered their income as a numeric value (Turkish Lira). Responses were recorded as provided by the participants and were not classified into predefined income categories. | Ratio (Numeric) |
| Type of yoga practiced | Primary style of yoga practiced by the participant. Values include the yoga styles reported by participants (1. Hatha Yoga, 2. Vinyasa Yoga, 3. Yin Yoga, 4. Ashtanga Yoga, 5. Kundalini Yoga, 6. Iyengar Yoga, 7. Mat Yoga, 8. Hammock Yoga, 9. Acro Yoga, 10. Prenatal Yoga) | Nominal |
| Years of yoga participation | Participants' year of performing yoga (Less than 1 years, 1-3 years, 4-6 years, more than 7 years) | Scale (Continuous / Ratio) |
| Weekly participation frequency | Number of yoga sessions attended per week (1-2 times a week, 3-4 times a week, 5-6 times a week, Every day) | Scale (if sessions/week) / Ordinal (if categorized) |
| Yoga practice environment | Categories such as home, studio, gym, outdoors | Nominal |
| Current yoga participation status | Categories such as active, inactive, discontinued | Nominal |
3. Yoga Motivation Items (M1 - M51)
These 51 variables represent the individual questionnaire items used in the scale development process. Each item evaluates a specific motivational factor on a standard 5-point Likert scale.
| Item Code | Item Prompt / Description | Dimension / Category | Scale Type |
|---|---|---|---|
| M1 | I do yoga to discover myself | SPIRITUAL-INTERNAL | Likert-scale score |
| M2 | I do yoga to listen to myself | SPIRITUAL-INTERNAL | Likert-scale score |
| M3 | I learn to value myself while doing yoga | SPIRITUAL-INTERNAL | Likert-scale score |
| M4 | I can be alone with myself while doing yoga | SPIRITUAL-INTERNAL | Likert-scale score |
| M5 | Yoga; I create harmony between my body, soul, and mind. | SPIRITUAL-INTERNAL | Likert-scale score |
| M6 | I do yoga to escape my economic problems. | ESCAPE-INTERNAL | Likert-scale score |
| M7 | I do yoga to escape political problems. | ESCAPE-INTERNAL | Likert-scale score |
| M8 | I do yoga to escape environmental problems. | ESCAPE-INTERNAL | Likert-scale score |
| M9 | I do yoga to relieve my unhappiness. | ESCAPE-INTERNAL | Likert-scale score |
| M10 | I do yoga to escape the crowds of the city. | ESCAPE-INTERNAL | Likert-scale score |
| M11 | I do yoga to escape my problems at work. | ESCAPE-INTERNAL | Likert-scale score |
| M12 | I do yoga to look good physically. | AESTHETIC-INTERNAL | Likert-scale score |
| M13 | I do yoga to look attractive. | AESTHETIC-INTERNAL | Likert-scale score |
| M14 | I do yoga because it reduces my stress. | HEALTH-INTERNAL | Likert-scale score |
| M15 | I feel relaxed when I do yoga. | HEALTH-INTERNAL | Likert-scale score |
| M16 | I do yoga because it is good for my mental health. | HEALTH-INTERNAL | Likert-scale score |
| M17 | I do yoga to get rid of my anxieties. | HEALTH-INTERNAL | Likert-scale score |
| M18 | I do yoga because it helps with my physical aches and pains. | HEALTH-INTERNAL | Likert-scale score |
| M19 | I do yoga to treat my injury. | HEALTH-INTERNAL | Likert-scale score |
| M20 | I do yoga because it regulates my sleep. | HEALTH-INTERNAL | Likert-scale score |
| M21 | I do yoga to live a healthier life physically. | HEALTH-INTERNAL | Likert-scale score |
| M22 | I do yoga because of my ambition to master yoga poses. | HEALTH-INTERNAL | Likert-scale score |
| M23 | I do yoga to satisfy my feeling of accomplishment. | SUCCESS-INTERNAL | Likert-scale score |
| M24 | I do yoga because it gives me self-confidence. | SUCCESS-INTERNAL | Likert-scale score |
| M25 | Yoga gives me the opportunity to achieve things. | SUCCESS-INTERNAL | Likert-scale score |
| M26 | I do yoga because it's trendy. | FASHION-EXTERNAL | Likert-scale score |
| M27 | It's a very popular activity. | FASHION-EXTERNAL | Likert-scale score |
| M28 | I do yoga so that those around me see that I am a pioneer in yoga. | FASHION-EXTERNAL | Likert-scale score |
| M29 | I do yoga because I really like my clothes. | FASHION-EXTERNAL | Likert-scale score |
| M30 | I do yoga to share on social media. | VISIBILITY-EXTERNAL | Likert-scale score |
| M31 | I do yoga to show off to others. | VISIBILITY-EXTERNAL | Likert-scale score |
| M32 | I do yoga to attract the attention of other people. | VISIBILITY-EXTERNAL | Likert-scale score |
| M33 | I get more attention on social media thanks to my posts about doing yoga. | VISIBILITY-EXTERNAL | Likert-scale score |
| M34 | I do yoga to get more followers on social media. | VISIBILITY-EXTERNAL | Likert-scale score |
| M35 | I do yoga to get more likes on social media. | VISIBILITY-EXTERNAL | Likert-scale score |
| M36 | I do yoga because my doctor recommended it. | REFERENCES - EXTERNAL | Likert-scale score |
| M37 | I do yoga because my physiotherapist recommended it. | REFERENCES - EXTERNAL | Likert-scale score |
| M38 | I do yoga because my psychotherapist recommended it. | REFERENCES - EXTERNAL | Likert-scale score |
| M39 | I do yoga because it was recommended on the internet. | REFERENCES - EXTERNAL | Likert-scale score |
| M40 | I do yoga because my friend recommended it. | REFERENCES - EXTERNAL | Likert-scale score |
| M41 | I do yoga because famous people I admire do it. | REFERENCES - EXTERNAL | Likert-scale score |
| M42 | I do yoga to meet new people. | SOCIAL-EXTERNAL | Likert-scale score |
| M43 | I do yoga to build a social circle. | SOCIAL-EXTERNAL | Likert-scale score |
| M44 | I do yoga to be with people who feel the same way. | SOCIAL-EXTERNAL | Likert-scale score |
| M45 | I do yoga to be with people who do yoga. | SOCIAL-EXTERNAL | Likert-scale score |
| M46 | I do yoga to have a profession. | ECONOMIC-EXTERNAL | Likert-scale score |
| M47 | I do yoga because there are discount campaigns in yoga studios. | ECONOMIC-EXTERNAL | Likert-scale score |
| M48 | Yoga I do yoga to earn money as an instructor. | ECONOMIC-EXTERNAL | Likert-scale score |
| M49 | I meet my daily physical activity/exercise needs with yoga. | EXTERNAL | Likert-scale score |
| M50 | I do yoga because it is a good physical activity/exercise option. | EXTERNAL | Likert-scale score |
| M51 | I do yoga because I think yoga is no different from other physical activities/exercises. | EXTERNAL | Likert-scale score |
4. Standardized Variables (Z-Scores)
Variables prefixed with a "Z" (from ZM1 to ZM51) represent the standardized z-score transformations of the primary questionnaire items (M1 to M51). These values indicate how many standard deviations a participant's score is from the sample mean.
| Variable Name | Variable Description | Dimension / Category | Measurement Type |
|---|---|---|---|
| ZM1 | The standardized (z-score) version of item 1 | SPIRITUAL-INTERNAL | Likert-scale score |
| ZM2 | The standardized (z-score) version of item 2 | SPIRITUAL-INTERNAL | Likert-scale score |
| ZM3 | The standardized (z-score) version of item 3 | SPIRITUAL-INTERNAL | Likert-scale score |
| ZM4 | The standardized (z-score) version of item 4 | SPIRITUAL-INTERNAL | Likert-scale score |
| ZM5 | The standardized (z-score) version of item 5 | SPIRITUAL-INTERNAL | Likert-scale score |
| ZM6 | The standardized (z-score) version of item 6 | ESCAPE-INTERNAL | Likert-scale score |
| ZM7 | The standardized (z-score) version of item 7 | ESCAPE-INTERNAL | Likert-scale score |
| ZM8 | The standardized (z-score) version of item 8 | ESCAPE-INTERNAL | Likert-scale score |
| ZM9 | The standardized (z-score) version of item 9 | ESCAPE-INTERNAL | Likert-scale score |
| ZM10 | The standardized (z-score) version of item 10 | ESCAPE-INTERNAL | Likert-scale score |
| ZM11 | The standardized (z-score) version of item 11 | ESCAPE-INTERNAL | Likert-scale score |
| ZM12 | The standardized (z-score) version of item 12 | AESTHETIC-INTERNAL | Likert-scale score |
| ZM13 | The standardized (z-score) version of item 13 | AESTHETIC-INTERNAL | Likert-scale score |
| ZM14 | The standardized (z-score) version of item 14 | HEALTH-INTERNAL | Likert-scale score |
| ZM15 | The standardized (z-score) version of item 15 | HEALTH-INTERNAL | Likert-scale score |
| ZM16 | The standardized (z-score) version of item 16 | HEALTH-INTERNAL | Likert-scale score |
| ZM17 | The standardized (z-score) version of item 17 | HEALTH-INTERNAL | Likert-scale score |
| ZM18 | The standardized (z-score) version of item 18 | HEALTH-INTERNAL | Likert-scale score |
| ZM19 | The standardized (z-score) version of item 19 | HEALTH-INTERNAL | Likert-scale score |
| ZM20 | The standardized (z-score) version of item 20 | HEALTH-INTERNAL | Likert-scale score |
| ZM21 | The standardized (z-score) version of item 21 | HEALTH-INTERNAL | Likert-scale score |
| ZM22 | The standardized (z-score) version of item 22 | HEALTH-INTERNAL | Likert-scale score |
| ZM23 | The standardized (z-score) version of item 23 | SUCCESS-INTERNAL | Likert-scale score |
| ZM24 | The standardized (z-score) version of item 24 | SUCCESS-INTERNAL | Likert-scale score |
| ZM25 | The standardized (z-score) version of item 25 | SUCCESS-INTERNAL | Likert-scale score |
| ZM26 | The standardized (z-score) version of item 26 | FASHION-EXTERNAL | Likert-scale score |
| ZM27 | The standardized (z-score) version of item 27 | FASHION-EXTERNAL | Likert-scale score |
| ZM28 | The standardized (z-score) version of item 28 | FASHION-EXTERNAL | Likert-scale score |
| ZM29 | The standardized (z-score) version of item 29 | FASHION-EXTERNAL | Likert-scale score |
| ZM30 | The standardized (z-score) version of item 30 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM31 | The standardized (z-score) version of item 31 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM32 | The standardized (z-score) version of item 32 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM33 | The standardized (z-score) version of item 33 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM34 | The standardized (z-score) version of item 34 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM35 | The standardized (z-score) version of item 35 | VISIBILITY-EXTERNAL | Likert-scale score |
| ZM36 | The standardized (z-score) version of item 36 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM37 | The standardized (z-score) version of item 37 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM38 | The standardized (z-score) version of item 38 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM39 | The standardized (z-score) version of item 39 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM40 | The standardized (z-score) version of item 40 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM41 | The standardized (z-score) version of item 41 | REFERENCES - EXTERNAL | Likert-scale score |
| ZM42 | The standardized (z-score) version of item 42 | SOCIAL-EXTERNAL | Likert-scale score |
| ZM43 | The standardized (z-score) version of item 43 | SOCIAL-EXTERNAL | Likert-scale score |
| ZM44 | The standardized (z-score) version of item 44 | SOCIAL-EXTERNAL | Likert-scale score |
| ZM45 | The standardized (z-score) version of item 45 | SOCIAL-EXTERNAL | Likert-scale score |
| ZM46 | The standardized (z-score) version of item 46 | ECONOMIC-EXTERNAL | Likert-scale score |
| ZM47 | The standardized (z-score) version of item 47 | ECONOMIC-EXTERNAL | Likert-scale score |
| ZM48 | The standardized (z-score) version of item 48 | ECONOMIC-EXTERNAL | Likert-scale score |
| ZM49 | The standardized (z-score) version of item 49 | EXTERNAL | Likert-scale score |
| ZM50 | The standardized (z-score) version of item 50 | EXTERNAL | Likert-scale score |
| ZM51 | The standardized (z-score) version of item 51 | EXTERNAL | Likert-scale score |
5. Aggregated, and Sub-dimension Scores
This section details the computed summary fields, standardized overall scores, and sub-dimension totals (factors extracted from scale development).
| Variable Name | Variable Description | Measurement Level / Type |
|---|---|---|
| sum_total | The total score obtained by summing all item scores for each participant | Scale (Continuous) |
| mean total | The average score calculated by dividing the total score by the number of items | Scale (Continuous) |
| Z- mean total | The standardized (z-score) version of the mean total score, indicating how many standard deviations a participant's mean score is from the sample mean | Scale (Standardized Z-Score) |
| Z-sum_total | The standardized (z-score) version of the total score, indicating how many standard deviations a participant's total score is from the sample mean | Scale (Standardized Z-Score) |
| sub dim_1_total | The total score calculated by summing all item scores belonging to Sub-dimension 1 | Scale (Continuous) |
| sub dim_2_total | The total score calculated by summing all item scores belonging to Sub-dimension 2 | Scale (Continuous) |
| sub dim_3_total | The total score calculated by summing all item scores belonging to Sub-dimension 3 | Scale (Continuous) |
| sub dim_4_total | The total score calculated by summing all item scores belonging to Sub-dimension 4 | Scale (Continuous) |
| Total | The overall scale score calculated by summing all item scores across all sub-dimensions | Scale (Continuous) |
Code/software
- Statistical Software Environment: IBM SPSS Statistics AMOS (Version 21.0)
Human subjects data
This study was conducted in accordance with established ethical principles and received approval from the relevant Institutional Ethics Committee prior to data collection. All participants voluntarily participated in the study and provided informed consent before enrollment. During the consent process, participants were informed that the collected data would be used exclusively for scientific research purposes and that their privacy and confidentiality would be strictly protected.
Prior to public archiving, all data were carefully de-identified to ensure compliance with ethical, legal, and data protection requirements. All direct personal identifiers and any information that could reasonably enable the identification of individual participants were removed from the dataset. The dataset deposited in the repository contains only anonymized data and does not include any personally identifiable information (PII).
The authors confirm that participant confidentiality has been maintained throughout the research process and that the shared dataset complies with applicable ethical standards governing human-subject research and data sharing.
