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Dryad

Who expands the human creative frontier with generative AI: Hiveminds or masterminds?

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Aug 29, 2025 version files 166.94 MB

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Abstract

Artists are rapidly integrating generative text-to-image models into their workflows, yet how this human–AI collaboration affects creative discovery remains unclear. Leveraging large-scale data from an online art platform, we compare AI-assisted creators to matched non-adopters to assess novel idea contributions. Initially, generative AI increases novelty among a concentrated subset of artists, driven primarily by substantial productivity gains; however, marginal novelty per artifact declines post‑adoption, reflecting a shift toward high‑volume, incremental exploration, ultimately yielding a greater aggregate of novel artifacts by AI adopters. We observe no evidence of a human–AI complementarity effect beyond productivity-driven gains. Notably, the release of open-source Stable Diffusion accelerates novel contributions across a broader, more diverse group, suggesting that text‑to‑image tools facilitate exploration at scale, initially enabling persistent breakthroughs by a select “mastermind” group, driven by substantial volume increases, and subsequently enabling widespread novel contributions from an emergent “hivemind” of artists.